Rude Health Mulitgrain Flakes 425g. Wholegrain barley, corn & spelt with a drizzle of maple syrup & honey A bowlful of multigrain flakes always puts an extra bounce in our pogo stick. It's the combination of colours & flavours that does it. Every flake in this packs started as an individual grain, waving around on a stalk in a field. We just harvest, steam, roll & toast them. Then we add a drizzle of maple syrup & honey over the top, making them even crispier. So you get a triple whammy of wholegrain taste & nutrtion, to keep you boinging off the walls all day. Why our Multigrain Flakes will put a spring in your step every Morning...A bowlful of multigrain flakes always puts an extra bounce in our pogo stick. It's the combination of colours & flavours that does it. Most mixed grain flakes are speckly because all the ingredients are ground down to flour, mixed & then reconstituted. Not ours, though. Every flake in this pack started as an individual grain, waving around on a stalk in a field. We just harvest, steam, roll & toast them. Then we add a drizzle of honey & maple syrup over the top, making them even crispier. So you get a triple whammy of wholegrain taste & nutrition, to keep you bouncing off the walls all day. What gets us up in the morning? Making Tasty Breakfasts: Life's too short to eat food you don't enjoy. So we choose ingredients that taste amazing. Then we mix them so their flavours sing out. Making Healthy Breakfasts: We don't over-process anything into unnatural shapes & textures. We don't need salt, refined sugars or fortifications, as our ingredients are perfect just as they are. Sustaining You: There's an old saying: " Breakfast like a king, lunch like a prince & dine like a pauper". A bowlful of Rude Health breakfast is made to keep a bounce in your step until lunchtime. Sustaining the Planet: There's no point being rudely healthy on a sick planet. So we work to minimise our packaging, & to grow our ingredients where they grow best naturally. & we'll never, ever use GM. Rude Health Rants: Sell-by dates are past their sell-by date. Imagine that you chucked a third of your weekly food shopping in the bin. Actually, our nation wastes that amount of its food every week. & a lot of that chucked-away food was actually perfectly edible. The problem is that we trust dates on food labels more than we trust our own senses. If something looks & smells OK, we often bin it anyway, if the sell-by date was a few days ago. & while we're at it, why are sell-by dates different from use-by dates & best before dates? We're in the nosh business & they still make our heads spin. We say, enjoy food, don't throw it away. You can find out how at www.lovefoodhatewaste.com Wholegrain: Every flake in this pack is made from one whole grain. We don't mash up our grains then re-shape them. That means they keep all their natural flavour & nutrition. So we don't have to 'fortify' them with artificial additives, because we don't process the good stuff out in the first place. High Fibre: We all know high fibre helps your digestion in ways that we really don't want to think about at the breakfast table. But did you know it's also been shown to help mental alertness? Tuck in & perk up! Low Fat: Barley, corn & spelt are all low in fat. After all, when did you last see a fat stalk of corn? Some cereals have more saturated fat per serving than a hamburger. Not this one. It's lean & light & lovely. No Added Salt or Refined Sugars: Honey & maple syrup taste great because they're full of good things, including natural sugars. That's why fruit tastes good too. Just as we'd never mess around with the fruit in our cereals, we only use pure maple syrup & honey in this one. We choose our ingredients like our friends: we like them wild, not refined.